Mirrormask

[mneme]

If you have time today, do see this. It's very good -- a beautiful quasi-animated fantasy story combining modern drama and dream logic. And Dave McKean's art takes on entirely new and interesting qualities when animated, becoming more interestingly horrific and more beautiful.

But the theatres have -no- idea what they have. Based on the previews (only one of which was the least bit appropriate, that being Pride and Prejudice), they seem to think this is a teen romance or family drama, whereas in fact they have a Labrynth-like (but darker, and with art instead of song) fantasy movie in their hands. So just in case they completely mishandle it, see it in the big theatres before it's -gone-.

Comments

[avram]

Why do you think the trailers they showed have anything to do with the movie?

That was a Landmark Cinema, one of a chain of small art cinemas. All of the movies they showed trailers for are movies that'll be showing at the Landmark in upcoming weeks or months. Didn't you see the posters in the lobby? Few if any of those movies will get any television advertising, or have trailers shown in the big chains, so this is the main advertising they'll get.

[mneme]

True enough.

OTOH, the previews underline the ways in which Mirrormask (and its audience) doesn't really fit within the confines of the usual "art movie".

[avram]

Eh. Small, distrubution art cinemas show all sorts of things. Back when I made a habit of going to animation shows, they'd show at art cinemas. Still do. A lot of anime gets shown at art cinemas -- Steamboy and Howl's Moving Castle at that very same Landmark Cinema, Princess Mononoke at the Angelika -- and the fan overlap for anime and Gaiman/McKean is likely substantial.

[drcpunk.livejournal.com]

More to the point, as you said at Games Club, advertising films shown in other theaters is advertising for the competition.

There were no trailers for anime here. Those would have interested me more than most of the trailers we saw.